Collection: Maharishi

Founded in London in 1994 by Hardy Blechman, Maharishi quickly established itself as a cult label blending military aesthetics, Eastern influences, and a strong commitment to sustainability. The brand’s name, meaning “great seer” in Sanskrit, reflects its philosophy of balancing utility and spirituality, with collections that often reference camouflage, martial arts uniforms, and natural fabrics.
During the late 1990s and early 2000s, Maharishi became renowned for its Snopants, cargo trousers featuring adjustable hems and multifunctional pockets, which remain some of the most recognizable and collectible designs of the brand. Its use of original camouflage patterns, embroidery, and military surplus references positioned Maharishi at the heart of both streetwear culture and avant-garde fashion.
For collectors, Maharishi archive clothing—from vintage Snopants and embroidered jackets to early runway pieces—represents a unique blend of utility, countercultural identity, and artistic expression. The brand’s continued collaborations, such as with Nike, Reebok, and more recently with technical outerwear specialists, have further cemented its reputation as a label that bridges street culture, sustainability, and progressive design.
Today, vintage Maharishi pieces are highly sought after for their cultural impact, rarity, and distinctive military-inspired aesthetic, making the brand an enduring reference point in both streetwear and archive fashion.